KANUMARLAPUDI, P. K. Big Data and Marketing Strategies in Banking: An SPSS Statistical Examination of Customer Engagement and Satisfaction. International Journal of Computer Science and Data Engineering, [S. l.], v. 2, n. 3, 2025. DOI: 10.55124/csdb.v2i3.252. Disponível em: https://csdb.sciforce.org/CSDB/article/view/252. Acesso em: 18 dec. 2025.